In 1980, Herbalife Nutrition entered the international market as a multi-level distributor of herbal products for weight management and sports nutrition. After much success in the market, the company established Herbalife Family Foundation, a non-profit organization supporting community organizations including the American Red Cross. The two non-profits formed a long-term relationship to help tens of thousands of people in need of blankets, clothes, food, water, and shelter almost four years ago. Recently, the foundation announced plans to donate over 280,000 nutritional bars valued at $500,000 to blood-drive centers in the United States.
This is the fourth year Herbalife partnered with American Red Cross in its humanitarian endeavors and for promoting blood drives. The company hosted 50 blood drives in Los Angeles and other cities while operating a mobile van in Southern California. The Herbalife nutritional bars are being distributed to various blood-drive centers to give to donors after donating plasma. Both organizations joined forces in 2018 in a campaign for holding a blood-drive for missing groups other than the A, B, and O blood types.
Since partnering with American Red Cross, The Herbalife Family Foundation has given millions of dollars in products and financial contributions. Approximately 120 blood centers will receive Herbalife Nutrition’s protein deluxe bars to distribute to donors after donating their blood. During natural disasters, the foundation collects donations given to the non-profit organization for victims who suffers losses. According to Premier Gazette, on January 18th, 2019 Herbalife Nutrition and its charity helped with mobilizing shelter volunteers and supplies to displaced victims after Hurricane Harvey and the wildfires in California.
As of 2013, Herbalife is a leader and billion dollar company in the international multi-marketing and nutritional distribution industry. The company expanded to 95 countries and has over two million independent distributors and about 8,000 employees. Athletes and health conscience individuals rely on the company’s herbal products for weight management, personal care, sports nutrition, and dietary. For 38 years, Herbalife continuous to market its delicious protein shakes, bars, and supplements to consumers while giving back to local communities in which their independent distributors conduct international business.