After seeing the success that his previous company called Jingdong had achieved, Richard Liu decided on opening an online version of the company. This is when he founded JD.com in 2004 which has seen it grow into china’s largest online direct sales company when it comes to transacting in volumes. Jingdong was a company that was dealing in the distribution of magneto optical products and launching an online version of it was meant to enhance its initial popularity. The next step in ensuring that his products were available to everyone in china was to build a national logistics system that would ensure that his products are reached everyone safely and without incurring any damages. By 2014, JD had established 3,210 pickup and delivery stations in 1,862 counties in China. The establishment of this model in the Chinese market helped Amazon in the switching from the use of third party logistics firms to making deliveries itself.