One thing that people are longing for in every market and industry is authenticity. One of the reasons that authenticity is so valued is that what one sees is what one is going to get. Society is just coming out of the age of the fake. This is where people imitate and try to be someone else in order to get somewhere or get something. Many people are finding that it doesn’t work for them. They are also noticing that the person who dares to express himself in a way that is different is the one who is not only going to experience the greatest success but is also going to change the world as a whole.
The RealReal is one of the brands that is marketing and encouraging authenticity. It is not just in the type of clothes they offer, but also the material the products are made of. One thing that they have said is that they want the materials to actually look and smell like what they are said to be made of. For instance, they have said that they want their leather to smell like leather. If it smells like nail polish, then it is going to be a major problem for them.
One thing that the leading team of The RealReal focuses on is making sure that the shoppers of the second hand company feel like they are one of the elite when it comes to designer fashion. After all, it is very common for people to want to be one of the best or at least uniquely dressed. This is one advantage that The RealReal offers that other second hand stores do not offer. Customers get to enjoy some of the best benefits that come with shopping at second hand thrift stores while getting some of the benefits of shopping at a designer fashion store.