In March 2015, Lori Senecal took the position of the Global CEO at the MDC Partners agency CP+B, which was a new role. She also worked as the CEO and President of MDC Partners. Perhaps, she is a person who has the capabilities of bringing something new to the global agency. As the CEO of CP+B, Lori Senecal has managed to put a good structure in place for the next generation. She is planning to retire, but together with Porter, Lori is taking the time to make thoughtful and careful decisions on how the leadership of CP+B can move forward. The management team of CP+B is also expecting a smooth transition since she is a fantastic partner and leader who have made the agency smarter and effective than it was before.
As the CEO of CP+B, Lori Senecal oversees the expansion and global growth and at the same time manage the coordination of the nine international offices of the firm. The objective is to ensure an agency with continued global development. She has managed to create an agency that is truly modern, inventive, collaborative, agile, and offers international consistency.
Madam Lori Senecal is a woman to watch when it comes to top executive position. She also won the AWNY award for innovation and leadership in 2013. Lori believes in offering solutions to business challenges before deciding on the best advertisement. Therefore, CP+B use a media and neutral creative approach that has interactive strength. In that case, Lori always strives to discover new ideas and solutions from every possible field. Check out Business for more info.
Regarding educational background, Lori Senecal attended McGill University, from where she received her Bachelor Degree in Commerce. As an expert in the field of commerce, Lori specializes in marketing and finance. These are the two fields, from where Lori Senecal built her advertisement career. Lori started her first big job in 2009 at Kirshenbaum Bond Senecal and Partners, from where she served as the CEO and President. You can visit Salary to know more.
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