Fabletics launched in 2013 and become an instant success with fitness fans around the world. Kate Hudson is the face behind Fabletics and with her she brings a fun, sporty look that keeps customers coming back.
However, Fabletics is more than just a brand, it is part of the first VIP member shopping experiences to launch. Members can sign up to be VIPS and take a short style quiz. Based on this quiz, Fabletic emails monthly picks to the members inbox on the first of each month. There are about 10-15 outfits to select from and all are deeply discounted for the members. However this money is not lost, it may be used at any time to purchase products on the Fabletics site or just check them out on Facebook. If members are not happy they can cancel at any time with a quick phone call. If one is reluctant to commit to being a VIP right away you can also sign up for Kates Monthly Picks. Each month Kate Hudson will email her favorite styles for the month that one can purchase however the there is no VIP discount for this option.
One of the reasons Fabletics is such a success is that it is not geared toward a particular athlete or type of work out but towards an overall fit life style. Many of the options are layered options, allowing customers to leave their workout class and throw on their Fabletics hoodie and run their errands while still looking stylish. The brand is about being able to live an active lifestyle while still being comfortable and looking chic. This concept is so popular amongst Fabletics fans, that Kate Hudson recently announced her line of athleisure dresses, which give the customer the same comfortable feel they have in their daytime Fabletics wear that they can throw on for a night on the town. In line with the brand, the dresses have built in bras and support to make it even easier for the customers to look good.
While originally geared towards women, Fabletics recently branched out into the men’s market with the launch of their line FL2. Fabletics have found a true niche in the active wear market place and are sure to continue to offer more new and exciting products to their loyal fan base.