Bernardo Chua is incredibly successful in direct sales. For the last ten years, he has concentrated on products used on a daily basis such as coffee and tea. Originally from the Philippine’s, he first worked with a company called Gano Excel as an executive within the company. Through his efforts, Gano expanded to Canada, Hong Kong and the United States in just three years time. They were involved in the marketing of food related products.
In the year 2008, Bernardo began Organo Gold. This comprised several different companies operating under this trade name. He wanted to sell products that were healthy and contained Ganoderma lucidum. This product came from the lingzhi mushroom and had numerous health benefits.
There was a marketing distribution plan in place to sell this product wholesale after which it was offered to interested consumers. The company was rebranded as Organo in 2015, and still used a network of distributors working on an independent basis in order to sell the product.
Bernardo Chua is affectionately known as Bernie, and he grew up in the Philippines. His Chinese heritage taught him about the benefits of Ganoderma when he was very young. This specific type of mushroom this element comes from grows on wooden logs throughout the world, and is well regarded by both China and Asia. The benefits produced from polypore mushrooms go back for centuries.
According to The Street, Bernardo Chua was the first person to find a way to market this product successfully. He combined Ganoderma with all different coffees and teas that came from different regions. He realized how much difference the benefits could make to peoples lives and began to set up a business model. He believed the use of direct sales was the best possible way to market this product.
This was also an incredible way to let the business grow inside the Philippines, while preparing tp take this industry to a global level for the company. Bernardo still believes that in what he does in the business world, direct sales will lead to the most success.