Can Kate Hudson’s Fabletics Take Amazon from the Top Spot?

Amazon has been sitting at the top spot in the online apparel market for many years, so long in fact that as of today there are thousands of clothing retailers all fighting for whatever Amazon is not scooping up. Look at the numbers, Amazon has 20 percent of all the sales in the online apparel space, pretty impressive for one company to dominate so heavily. Now don’t take your eyes off of Kate Hudson’s Fabletics, having already pulled in over $250 million in sales in only a few years they have become a real force in this space.


To get a better understanding how one company can make so much in sales of their athleisure brand in a niche where you are fighting the biggest retailer of clothing, we simply need to ask Hudson herself about the keys to her success. Surprisingly, she credits the company growth to reverse showrooming and her rewarding membership plan. What these means for customers is something unlike any other shopping experience that they undertake online. To understand the success in real terms, we need to first look at exactly what is going on inside the Fabletics stores in the local mall. This is not your average shopping experience by any stretch of the imagination.


Inside the stores at the mall, Fabletics customers are trying on everything they can get their hands on, taking the lifestyle quiz, and checking out all the newest releases of women’s’ workout apparel. With no pressure to buy from any sales associates, these women visit the store often to try on yoga pants, leggings, or the latest in tank tops. Where the explosion in sales takes place is online however, and the reverse showrooming sales technique has a lot to do with it. All the pieces of workout apparel worn at the mall stores is uploaded to the members online account, and now they can continue shopping where they left off at their convenience.


The membership perks at Kate Hudson’s Fabletics do not end there. Included with this ease of shopping online is free shipping, discounted pricing, and the help of a personal shopping assistant. Your assistant looks at your quiz answers, picks something they think you will adore, then drops it in your cart once a month. This pampering is what Kate Hudson’s Fabletics is hoping will eventually topple Amazon from the top spot they have been enjoying for all this time.

Lori Senecal – The President and Global CEO of CP+B

In March 2015, Lori Senecal took the position of the Global CEO at the MDC Partners agency CP+B, which was a new role. She also worked as the CEO and President of MDC Partners. Perhaps, she is a person who has the capabilities of bringing something new to the global agency. As the CEO of CP+B, Lori Senecal has managed to put a good structure in place for the next generation. She is planning to retire, but together with Porter, Lori is taking the time to make thoughtful and careful decisions on how the leadership of CP+B can move forward. The management team of CP+B is also expecting a smooth transition since she is a fantastic partner and leader who have made the agency smarter and effective than it was before.

As the CEO of CP+B, Lori Senecal oversees the expansion and global growth and at the same time manage the coordination of the nine international offices of the firm. The objective is to ensure an agency with continued global development. She has managed to create an agency that is truly modern, inventive, collaborative, agile, and offers international consistency.

Madam Lori Senecal is a woman to watch when it comes to top executive position. She also won the AWNY award for innovation and leadership in 2013. Lori believes in offering solutions to business challenges before deciding on the best advertisement. Therefore, CP+B use a media and neutral creative approach that has interactive strength. In that case, Lori always strives to discover new ideas and solutions from every possible field. Check out Business for more info.

Regarding educational background, Lori Senecal attended McGill University, from where she received her Bachelor Degree in Commerce. As an expert in the field of commerce, Lori specializes in marketing and finance. These are the two fields, from where Lori Senecal built her advertisement career. Lori started her first big job in 2009 at Kirshenbaum Bond Senecal and Partners, from where she served as the CEO and President. You can visit Salary to know more.

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