Luke Lazarus is a startup consultant. He currently serves as the Chief Executive Officer at his consulting firm, Luke Lazarus Consulting.
He founded his firm in 2013 and is currently based in Melbourne, Australia. His firm’s focus is on brand and marketing consultancy.
Before being the Founder and CEO of Luke Lazarus Consulting, Luke Lazarus acquired the foundation of his career through his educational background.
He attended Melbourne Business School and graduated in 2004, earning his Master of Business Administration degree in Executive Business Administration from the school. Notably, he earned his MBD degree at the young age of 24 years old. By the time he was in his mid-30s, Luke Lazarus had already started and sold “four successful firms.”
In a recent article dated May 14th of 2019, we take a closer look at Mr. Lazarus in doing what he does best, flipping startups from “struggling to multimillion-dollar IPOs.”
The article begins vividly describing the world of startups as both exciting and uncertain. It talks about the obstacles and difficulties a new startup faces in regards to its growth and stability. Read more: Luke Lazarus Helps Companies Go From Zero to IPO | Dougsandler and Luke Lazarus | Crunchbase
In this, the article gives readers a scary estimate of 90 percent, referencing startup failure. It then says that only a “tiny percentage” are known to be “serial entrepreneurs,” defining them as “rare birds.” These serial entrepreneurs have consistently found their fortune and success through discovering startups, incubating them, supporting them, and growing them to become a successful business.
Next, the article introduces the startup consultant expert, Luke Lazarus. Referencing serial entrepreneurs and rare birds, Mr. Lazarus is part of the tiny percentage mentioned previously.
The article states he was born and raised in Australia and then accounts for his early life. As mentioned, Mr. Lazarus earned his MBA degree at Melbourne Business School. After academic life, the article states that he created “four companies” that later sold for an undisclosed but significant amount of money.
Proven to be a successful entrepreneur, the article moves forward and talks about Mr. Lazarus’ transition from a businessman to a business consultant. It says that Mr. Lazarus has developed a unique solution in assisting struggling startups. In this, the article goes into detail and describes his approach as “gaining reputation” as being candid about the realities of the business world.
Specifically, Mr. Lazarus describes the business world as a “cutthroat” reality. Implying that if new entrepreneurs do not include this in the foundation of their strategies, new entrepreneurs will face great difficulties in securing financial support from potential investors.
The article continues to detail Mr. Lazarus unique business approach and strategies. As previously mentioned, his firm specializes in brand and marketing consultancy. In this, he offers his service to startups in adding the element that will attract investors and venture capitalists, “powerful messaging.”
He then gives an example to illustrate that this element is needed to catch the attention of potential investors within the “first 30 seconds.” Particularly, he states that failing in catching an investor’s attention within that time frame will likely result in a “lost deal.”
Learn more about Luke Lazarus: